Structuring website content for the semantic web means making it easy for machines or search engines to make sense of the content. Google, Bing, and other search engines place a lot of weight on how semantic website content is today.
Microdata and microformats can make content semantic.
Microdata and microformats are a way of “tagging” certain types of content so that semantic engines know exactly how to classify that content. Google offers a “Rich Snippets Testing Tool” that helps you test the microdata markup on your website.
You need to get into the Linked Open Data cloud.
Semantic Web Optimization also means that your content is added to the Linked Open Data Cloud (LOD). Linked data is a way of structuring data using links among data from many different datasets using a common classification system. RDF files demonstrate to semantic engines how your content fits into the Linked Open Data cloud.
Plumb Web Solutions can:
- Apply microdata and/or microformats to the applicable content on your site
- Create RDF files to add your content to the LOD cloud
- Add your products and other relevant items to Freebase.org – a site within the LOD cloud
- Show you how to keep the semantic optimization up to date