Content marketing can help you reach more of your target audience.

Get your content in front of as many eyes as possible.

The concept of “content marketing” means getting your message in front of as much of your target market as possible using many different forms. You might use video, press releases, presentations, white papers, podcasts, webinars, landing pages, e-books, and infographics to reach the widest audience you can. This may sound overwhelming; but with some planning, it can be accomplished easier than you might think.

Re-purpose graphics for video, presentations, infographics, webinars, and e-books.

Planning the size and type of graphics you produce for a business or product can make a big difference. You can easily use the same graphics for an infographic, SlideShare presentation, YouTube video, webinar, and custom e-book. Each form requires different text or voice content, but the graphics can be knocked out in one shot, and is good for consistent branding as well.

Use your website for website content.

News releases and landing pages are best left in their own element. Unless you have a social media newsroom to place social media press releases, use a service like PRWeb to produce optimized press releases. Similarly, landing pages should reside on a stand-alone web page – with no way to navigate away – and focus on one call to action.